About Us

Consulting with Conscience

RimJhim Consulting

RimJhim Consulting is a trusted global leader with passion for delivering excellence and a proven track record across private, public and third sector organisations in the UK and internationally.

We help organisations drive positive change through strong governance, leadership and inclusion. We offer strategic guidance, create compelling and holistic whole-business strategic plans, share good practice through governance reviews, and develop and champion positive leaders and leadership


We believe:

  • Inclusion and equality of opportunity is a fundamental requirement for a greater and more harmonious world
  • Sport is a powerful tool in inspiring confidence and power, and in unleashing collective talent and passion in individuals, organisations and communities to contribute positively in all areas of life
  • Inclusive leadership and the best governance enables real and lasting positive change

The RimJhim Experience

RimJhim is differentiated by and recognised for our STEM values:

Sustainability – we work with the longer term future of our world in mind and create lasting impact for our clients
Truthful – we are authentic in all areas of our work and always passionate about every client’s journey and contribution to a more inclusive society
Excellence – we ensure the highest quality from input to outcome, including profitability and growth of our organisation and our clients
Meaningful – we work to produce successful and appropriate tangible and practical outcomes for our clients.

Together with our unique insight, our uncompromising values produce the most impactful outcomes for our clients.

The Name

Meaning of RimJhim: In Urdu, rimjhim describes the sound of rain

For as long as we remember, our global community has been obsessed about continuous development – whether that’s with the self in mind, one’s business or our local, national and international community.

At RimJhim, we’re centred around the principle of a refreshing renewal. That, with continuous development, comes the opportunity and responsibility to ensure that the renewal reaches us all. This is why the name, RimJhim, is itself vital – as rain brings with it the opportunity to grow and give life through compassion and with our entire world in mind.

We consult with conscience.



Dr Rimla Akhtar MBE is that rare individual who has lived global business and elite sport. In 2014, she became the first Muslim and Asian woman on the FA Council in addition to her role on the Inclusion Advisory Board at the FA and in 2015 was awarded an MBE for her contribution to equality and diversity in sport. In 2020, she was elected as Chair of the National Game Finance Committee and as a member of the National Game Board, overseeing the strategy and finances for the grassroots game. She holds a portfolio of additional strategic and boardroom roles, including as an Independent Non-Executive Director of both the Rugby Football League and the Sports Ground Safety Authority. She is also a Council member of the Institute of Chartered Accountants of Scotland.

Rimla has over 20 years’ experience in the sports industry across the UK, Middle East and Asia. She is a developer and strategist best known for her work as an Inclusion and Diversity specialist in sport, which led to her being ranked 14th in the 2018 Forbes global list of the Most Powerful Women in Sport.

Whilst carving out a successful career in the city at leading global professional services firm Pricewaterhouse Coopers, Rimla also captained Britain in Futsal competitions. She is Founder of the leading global sport development consultancy, RimJhim Consulting, and, as Chair of the Muslim Women’s Sport Foundation until December 2018, she led the organisation to one with a distinct reputation nationally and internationally for its extensive work in the field of women’s sport. She is also co-founder of the global Muslim Women in Sport Network.

As a unique individual within the sports industry, she now shares her time between writing, speaking, mentoring, practical and strategic consultancy and campaigns. She independently advises and leads projects with governments, advocacy organisations, national and international sports bodies and community groups. Rimla is a sought-after speaker and commentator who communicates with quiet humility, practicality and passion.

Awards for Rimla Akhtar

Winner of Arabian Business Awards, Sports Category, 2019

Selected for UK Sport International Leadership Programme, 2019

14th in Forbes’ Global Most Powerful Women in Sport list, 2018

Member of Muslim Power 100 by Carter Andersen, 2018

Honorary Doctorate from University of East London, 2017

Honorary Doctorate from University of Roehampton, 2017

Winner of ICAS 35 CAs Under 35, 2016

Member of the Order of the British Empire (MBE), 2015

15th in The Independent’s Most Influential Women in Sport, 2015

Woman of the Year at British Muslim Awards, 2015

Sky Sports and Sunday Times Sportswomen of the Year Community Award, 2013

Woman in Football Award at Asian Football Awards, 2012

Member of Muslim Women Power List, 2009

Member/Captain British Muslim Women’s Futsal Team, 2001/2005

Awards for MWSF (whilst Rimla was Chair)

Beyond Sport ‘Beyond London 2012’ Inclusion and Diversity Award, 2013

Muslim News Award for Excellence in Sport, 2009

Mosaic Award for Sport presented by HRH Prince Charles, 2008

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